UNDERSTANDING CORPORATE STRATEGY IN THE BANKING SECTOR: INSIGHTS FROM VISION-MISSION ANALYSIS AND ORGANIZATIONAL EVALUATION

Starting: Rp56,000

Collaboratively written by :
Samuel Wirawan, S.E., M.M., Ak.
Prof. Dr. Hamfri Djajadikerta
Dr. Amelia Setiawan, CISA.
Gevin Cristian Oktavianus
James Kristian
Adrianus Zefania Ongko
Brilliant Christian Martari
Finy Destina Kurniati
Catherine Octaviani Camillo
Steven Kurniawan
Chika Febrine Tambi
Gabriella Laura Agave
Ellenora Deanne Setiawan
Andrietta Crystabelle Suharli
Michelin Milian
Delon Fanuel Maranata
Darwin
Madeline Guenevere Pranoto
Florentina Brenda Christie
Estherina Angeline
Retno Aulia Nur Alifa
Heavenly Melodious
Mariana Cyntia Kustiawan
Athanasia Adela Pratama Lili
Leia Alexandra
Irene Angelina Sembiring
Ihsan Nugraha
Marisa Christy Neno

Editor :
Gina Havieza Elmizan, SE, M.E, M.Si
Diana Purnama Sari, SE.,MM

EISBN :
978-629-94598-3-5

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Description

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This book discusses an understanding of corporate strategy in the
banking sector, offering insights derived from vision–mission analysis
and organizational evaluation. The analyses presented in this book
cover several Indonesian banking institutions, including PT Bank
CIMB Niaga Tbk, PT Bank Permata Tbk, PT Bank Pan Indonesia
Tbk (Panin), PT Bank Tabungan Negara (Persero) Tbk, PT Bank
Rakyat Indonesia (Persero) Tbk, PT Bank Mandiri (Persero) Tbk, PT
Bank Central Asia Tbk, PT Bank Danamon Indonesia Tbk, PT Bank
Negara Indonesia (Persero) Tbk, PT Bank OCBC NISP Tbk, PT
Bank Maybank Indonesia Tbk, and PT Bank Sinarmas Tbk.
Each chapter presents a case study focusing on one selected bank as
the main object of analysis. To enrich strategic insights and broaden
comparative understanding, the case study in each chapter is
complemented by a comparative analysis involving one digital bank
and one conventional bank. This comparative approach is intended to
help students critically examine similarities and differences in strategic
orientation,
business models, vision–mission alignment, and
organizational characteristics across different types of banking
institutions.
The analyses in this book adopt a case study approach based primarily
on secondary data and publicly available information obtained
through literature reviews, including annual reports, corporate
disclosures, company websites, and other relevant published sources.
Given the reliance on limited and time-bound information, certain
data, strategic directions, or organizational conditions discussed in this
book may evolve over time. All analyses reflect the information
available as of December 2025.