Consumer Behavior in the Digital Era

The rapid development of artificial intelligence, big data, and digital
technology has fundamentally changed the way humans interact, make
decisions, and build economic relationships. In this context, consumer
behavior can no longer be understood solely through conventional
approaches. Today’s consumers live in a complex algorithmic
ecosystem, where data, technology, and ethical values intertwine,
forming new, dynamic and often paradoxical behavioral patterns.

This reference book is designed to provide a comprehensive
understanding of consumer behavior analysis in the era of AI and big
data, integrating technological aspects, business strategy, and ethical
and privacy dimensions into a single, integrated framework. The
discussion focuses not only on how data and AI are leveraged to
create economic value, but also on the accompanying social, moral,
and humanitarian implications. Therefore, this book is expected to
serve as a reference for academics, practitioners, students, and
policymakers seeking a more critical and balanced understanding of
the digital consumer behavior landscape.